This is from a post by a former colleague. It resonates deeply with me:

I’m so freaking tired of social media. Everything is terrible and I feel like every time I log on, I’m either being sold something or told how to feel about something (always terrible). I deeply love social media, I need the friendships I’ve built there, but right now it’s all terrible.

I have been bouncing around the point where, if I didn’t need to be on social media for my work, I’d have quit by now. But, instead, I’m slowly making it work for me again.

I’m quite happy that yesterday I was able to construct something on an issue that’s important to me that went low-key viral on Facebook. Not huge numbers by any objective scale - but a significant proportion of the target audience.

Nice to know that I’ve still got it, and that I can use it for good.