The masocism of social media

“When was the last time you were out in public and felt actively rejected by someone you felt familiar with? Chances are it’s such a rare occurrence you might struggle to even recall one, but when we move online, every minutiae of our digital existence — every unfollow, dry response and glaring ‘Read’ receipt — step in to recreate that rare feeling of rejection in a form that feels documented for your own torture; its meaning unequivocal.”

Douglas Greenwood, i-D

Adam Tinworth @adders