One Man's Notebook

The masocism of social media

“When was the last time you were out in public and felt actively rejected by someone you felt familiar with? Chances are it’s such a rare occurrence you might struggle to even recall one, but when we move online, every minutiae of our digital existence — every unfollow, dry response and glaring ‘Read’ receipt — step in to recreate that rare feeling of rejection in a form that feels documented for your own torture; its meaning unequivocal.”

Douglas Greenwood, i-D