What the Center identifies as the ‘monetization of attention’ is, actually, the extraction of personal data. (Curiously, they do not use the phrase ‘big data’, or ‘your personal data’ anywhere in their website text.) This attention (or, personal data) is extracted from our digital and analog behavior and then is used to profile and target us to sell us lies, misinformation, or worsen our depression by showing us advertising for make-up.
A Valentine’s fable of love, heartache and betrayal, more dramatic than anything on screen: Facebook never loved journalism. It’s time to break up