Part of the scam is that the pyramid scheme of attention will somehow pay off for a lot of people. It won’t. It can’t. The math doesn’t hold up. Someone is going to win a lottery, but it probably won’t be us. And a bigger part is that the things you need to do to be popular (the only metric the platforms share) aren’t the things you’d be doing if you were trying to be effective, or grounded, or proud of the work you’re doing.
This is an absolutely fantastic essay on how fragile the cultural works created on the web have become, through the lens of the late Clive James’s website: Internet Amnesia.
How much more vulnerable is all that creativity locked away in the big social platforms?